We’ve all been tempted by the convenience of free translation tools. Copy, paste, click translate, job done. Except when it isn’t. Businesses across Europe are learning the hard way that machine translation creates more problems than it solves when important documents, client communications, and marketing materials are at stake. The Read more
L&D professionals planning corporate training initiatives need realistic expectations about language learning timelines. Overly optimistic projections lead to disappointment and abandoned programmes, whilst excessive caution delays valuable capability development unnecessarily. Understanding realistic progression timelines enables better planning, appropriate resource allocation, and achievable milestone setting. The fluency misconception Many businesses delay Read more
The corporate training industry has embraced gamification enthusiastically, adding points, badges, leader boards, and game mechanics to learning programmes with varying degrees of success. However, effective language learning engagement requires substance over gimmicks, creating meaningful experiences that sustain motivation through genuine achievement rather than superficial game elements that quickly lose Read more
The numbers are staggering, and they should concern every business leader across Europe. While companies invest millions in cutting-edge technology and sophisticated marketing campaigns, they’re ignoring a fundamental barrier that’s costing them billions in lost revenue: language skills gaps that prevent meaningful international engagement. The hidden opportunity cost Across Europe, Read more